Global Cross Border Network by Premium Foods, Inc.

e-Commerce in Japan

Japan is the third largest e-commerce market and one of the fastest growing in the world. In 2016 the Ministry of Economy, Trade and Industry announced that this market amounted to $137.6 billion with a stable growth rate of about 10% per year. In 2017, there were an estimated 82.59 million e-commerce users in Japan.

Premium Foods has shops on the most popular e-commerce platforms: Amazon Japan, Rakuten and Yahoo! Shopping Japan. These three marketplaces make up almost 50% of all e-commerce sales in Japan.

Recognized Service

We pride ourselves in the services we provide to our customers: offering global products at local prices. Our online shops have earn awards in customer satisfaction and service.

Rakuten Ichiba and Yahoo! Shopping Awards

About Rakuten


Founded in 1997, Rakuten Ichiba has become the largest and most popular online marketplaces in Japan. It has over 91 million users in Japan alone and uses a unique point program system in order to encourage usage of their multitude of services.

Rakuten has set their sights on the global market, operating in over 30 countries and regions.
In 2016, Rakuten became an official sponsor of FC Barcelona, and in 2017, it became an offical sponsor of the Golden State Warriors.

MARKET SHARE: Rakuten Ichiba is Japan's largest e-commerce marketplace, with over 25% of the market share.
      NUMBER OF MERCHANTS: Over 45,000 shops. Rakuten is a shop centric marketplace so merchants can control their store fronts and product pages. MEMBERSHIP IN JAPAN: Rakuten also boasts 91.5 million members in Japan, which is about 70% of the population of the country.
      2016 DOMESTIC E-COMMERCE GMS: Over 3 trillion JPY, About 27.3 Billion USD (1 USD = 110 JPY)

About opened in 2000 as a Japanese language portal for the popular marketplace site The site has experienced increasing growth and popularity in recent years, with annuals sales at $11.9 billion in 2017.

In terms of sales, it is Amazon's 3rd most popular site, after the United States and Germany respectively.

About Yahoo! Shopping Japan

Yahoo! Shopping

Yahoo Japan is a subsidiary of the popular phone service company, Softbank and has been a long time favorite for online shopping in Japan. Many people in Japan utilize the Yahoo search engine so Yahoo shopping has been able to succeed with its pin point key word searches.

More people use Yahoo than Google in Japan, with more than 66 million users.
    Yahoo! Shopping allows shop owners to create their own unique store fronts in order to personalize shopping. It uses the Yahoo search engine, allowing for better shopping results and advertisment.
    Yahoo! Shopping offers generous reward points to its users.