OUR STORY

Cross-border Management Group:
From the World to Japan

OUR STORY

Our Beginnings

Our Beginnings

Our story began in 1986 in a natural foods shop in Beverly Hills, California.

Since its inception, we've been pioneering the way with initiatives like launching mail-order sales for Japan and developing logistics systems.

Our Beginnings

Now CMG specializes in e-commerce sales and ships over 1 million orders per year to our customers in Japan. We are the sales leaders for US supplements and natural products in Japan.

Continued Growth in a Changing Market

  • $60 Million in Annual Sales

    $60 Million
    in Annual Sales

  • 2 Million Orders Anually

    1 Million
    Orders Annually

  • 3,000+ Products

    11,000+
    Selected Items

  • $200k/month Ad Investiments

    210k+ Reviews
    20+ Shop Awards

  • 12 Online Shops

    Synergy Marketing with 13 Shops

OUR STORY

1986
Open our first natural foods store in Beverly Hills, California.
1991
Start new product development in collaboration with a US manufacturer.
Started taking mail-orders for US customers.
1992
Launch a consulting service business for Japanese firms.
1994
Begin mail-orders for customers in Japan.
1996
Open second store in Torrance, California.
Initiate product development for a cosmetics industry by licensed US patent.
1999
Begin development of organic barley grass powder drink and export of finished products.
2000
Begin offering online shopping sites for Japanese market.
First e-commerce store, Natural Harmony, opens on Rakuten Online Marketplace.
2002
SPEED BODY® store opens on Rakuten Online Marketplace.
2005
Start development of product data base and original liquid supplements.
2006
Announce our original brand, Premium Foods Series.
2007
Establish component / ingredient development business in collaboration with a known cosmetic surgeon in Beverly Hills.
2011
Introduce QUICK system for our international shipments.
2014
Begin planning and development of new Premium Foods brand lineup, formula, and design.
All new Premium Foods brand products on sale.
2016
Joint development and business alliance of logistics system for Japan with Yamato USA.
2018
Expand to 12 cross-border direct sales shops.
No. 1 in cross-border sales of American health foods in Japan.
2019
Incorporate new logistics equipment and system development for US warehouse.
2020
Achieve more than 2 million shipments anually to Japan.
Launch Cross border sharing business and new logistics system for Japan.

CROSS-BORDER MANAGEMENT GROUP

CMG Sales 5.1bn yen (2023)